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Questa Cmap, creata con IHMC CmapTools, contiene informazioni relative a: Charles Lee, Brand Image ???? Effective Approach to forecast Revenue, Impact Brand Image, Impact Global Issues (Swine Flu, 9.11, climate change, etc.), Economic Environment ???? Effective Approach to forecast Revenue, RevPar ???? Impact, ADR ???? Impact, Global Issues (Swine Flu, 9.11, climate change, etc.) ???? Effective Approach to forecast Revenue, Occupancy ???? Impact, Impact Economic Environment, Why Forecasting Revenue Lomanno, M. 2009; Canina, L. 2005; Zeni, R. 2007; Kimes, S. 2008. Impact, Definition (Objective) Zeni, R. 2007; Kimes, S. 2002. Why Forecasting Revenue