This Concept Map, created with IHMC CmapTools, has information related to: CMap1, Compelling Offering To be successful needs We need to be on the cutting edge of offering the latest in quality, generic products. This will be done by establishing certain licensing agreements with our suppliers, offering several convenient delivery options to our customers and being the price leader by offering our products at the lowest price possible., Compelling Offering delivers We will deliver, quality generic veterinary medicines to our customers. We will offer several delivery options which will enable our customers to get our products in a timely, efficient manner. Our products will be long lasting and have adequate coverage of many different sicknesses that can occur within animals, Compelling Offering Delivered by First store of its kind to sell quality,generic veterinary meds, Compelling Offering circumvent It will be fairly easy for competitors to enter this industry due to its nature and the startup costs are not high. We will have to position ourselves to counteract these measures by becoming the market leader in our business sector.This will be done by doing a thorough job of advertising and servicing our customers. We will also try to get a licensing agreement with the makers of the generic products.This will allow us to sell these quality generic products with our name on them. This will allow us to sell these quality generic products with our name on them. Customers will be able to associate our name with quality generic meds., Compelling Offering must minimize eliminate Many customers may have a perception that generic meds are not that effective. We do not want to be faced with using subpar products that customers think are not at all effective. We have to use quality products. It is also important that we minimize costs by using a JIT system in an effort to reduce the amount of excess product we may accumulate.