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Dieses mit IHMC CmapTools erstellte CMap hat Informationen bezüglich: Final Map, Leaders distinguishes from managers, Strategic Positions includes needs-based positioning, Problem results in possible Solution, B2B strategy implements crossfunctional implementation, motivation/inspiration to achieve change, 3 pillars consist of multi-brand retail/distribution, red ocean is known market space, Transformation Process is theoretically 8 Step Process, 3 pillars consist of jewelery, hypercompetition which means to outperform rivals, main aims result in hypercompetition, change including Change in Mindset, Step 7: consolodating improvement and producing still more change which means Strategy Change, hypercompetition leads to imitation of competitors, choice of product or services which menas choice, status quo of being 70% through physical Change in operations department, 8 Step Process starts with Step 1: Establishing a sense of urgency, employees receive coaching, organizational fit enhances unique Strategic Positions, Management Change defining new Processes