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Dieses mit IHMC CmapTools erstellte CMap hat Informationen bezüglich: Swarovski final 1, New Competitors requires Unique Selling Point, strong corporate culture motivates employees, Strategy must be long-term strategy for 2020, planning process to reinforce pillar 3: multibrand retail + distribution, step 3: innovation excellence trying to create "a diamond for everyone", status quo 50% completed Transformation process/ strategy, business activities fundamental for Change process, key process focuses on Unique Selling Point, step 1: establishing a sense of urgency followed by step 2: forming a powerful guiding coalition, step 1: establishing a sense of urgency due to New Competitors, Strategy creating uniqueness, 6 key tranformation innitiatives covering step 5: new business implementation, Strategy to achieve cost advantage, Managers create budget, clear vision supports strong corporate culture, business model involves key process, Leaders responsible for step 3: creating a vision, 6 key tranformation innitiatives covering step 4: operational excellence, step 4: operational excellence supported by operational effectiveness, higher market value to become preeminent player